テーマ名：「2024年ペット関連市場マーケティング総覧」

＜目次＞
Ⅰ. 総括?集計分析編
1．ペットを取り巻く周辺ビジネスの市場ポテンシャルと業界マップ··················· 3
2．有望市場のポジショニング分析（2023 年実績ベース） ··································5
〔 A.ペットフード市場 / B.ペットケア用品市場 / C.ペット生活用品市場〕
3．ペット関連市場規模推移（2021 年実績～2026 年予測）　 ······························ 8
1 ）市場規模推移···························································································8
2 ）カテゴリー別市場規模推移············································································· 9
〔 A.ペットフード（全体）市場 / A-1.ドッグフード/ A-2.キャットフード（グレード別）市場
/ B.ペットケア用品市場 / C.ペット生活用品市場〕
4．メーカー売上高ランキング（2023 年実績ベース）··············································· 16
1 ）
① 総合売上高ランキング
（ペットフード市場&ペットケア用品市場&ペット生活用品市場）················ 16 ‐
② ペットフード売上高ランキング ····························································· 17 ‐
③ ペット用品売上高ランキング（ペットケア用品市場&ペット生活用品市場）·················· 18
2 ）カテゴリー別売上高ランキング（2023 年実績ベース）······························ 19
〔 A.ペットフード市場 / B.ペットケア用品市場 / C.ペット生活用品市場〕
5．ペット種別関連製品市場規模およびメーカー動向···················································· 23
〔 1 ）小動物関連製品 2 ）犬関連製品 3 ）猫関連製品 4 ）アクア関連製品〕
6．流通ルート?販売チャネル動向 ············································································ 27
1 ）チャネル別市場規模推移（2022 年実績～2024 年見込） ······························ 27
2 ）市場別チャネル推移（2022 年実績～2024 年見込） ······································28
3 ）カテゴリー別流通ルート?販売チャネル分析（2023 年実績） ······················· 30
〔 A.ペットフード市場 / B.ペットケア用品市場 / C.ペット生活用品市場〕
7．犬猫の飼育頭数?犬籍登録頭数動向············································································ 33
8．ペット有力ディーラーからみた最新業界動向······························································ 34
1 ）ペット有力ディーラーの動向
2 ）有力ディーラーのペット関連製品メーカーおよび小売に対する要望
3 ）有力ディーラーの販路に対する見解·
4 ）有力ディーラーにおける今後の取り組み·
9．参考資料············································································································ 36
1 ）ペットフード流通量調査·······················································································36
① 市場規模推移（全部門／流通量推移）
② 流通量推移（国産／輸入）
2 ）犬猫飼育頭数および飼育率推移··············································································37
3 ）犬種別犬籍登録頭数······························································································38
4 ）動物病院施設数·····································································································39
Ⅱ. 個別品目編【A.ペットフード市場】
· ······················································································································ 41
A-1．ドッグフード··········································································································· 43
A-2．キャットフード········································································································52
A-3．プレミアムフード···································································································· 60
A-4．スナック···················································································································70
A-5．観賞魚用フード·········································································································83
A-6．小鳥?観賞鳥用フード····························································································· 92
A-7．小動物用フード········································································································ 96
A-8．サプリメント············································································································104
A-9．ミルク·······················································································································111
A-10．療法食 ···················································································································115
【B.ペットケア用品市場】·····································································································121
B-1．猫砂·························································································································123
B-2．トイレ／トイレ用シーツ·······························································································135
B-3．オムツ·······················································································································142
B-4．ペット用トイレタリー···································································································146
B-5．しつけ剤····················································································································154
B-6．消臭剤／脱臭剤··············································································································158
B-7．防虫剤／殺虫剤··············································································································162
B-8．シャンプー類··················································································································169
B-9．イヤークリーナー··········································································································173
B-10．デンタルケア用品 ······································································································177
【C.ペット生活用品市場】·····································································································181
C-1．首輪／胴輪／引紐··········································································································183
C-2．ベッド／マット／ヒーター····························································································191
C-3．ケージ／サークル／ゲート····························································································199
C-4．キャリー·····················································································································204
C-5．ブラシ／クシ················································································································208
C-6．食器／給水器················································································································213
C-7．玩具····························································································································218
C-8．衣類····························································································································228
C-9．水槽／周辺器具／水質調整剤··························································································232
C-10．家庭用ペットバリカン ·································································································239
【D.ペット関連注目市場】 ·····································································································243
D-1．ペット保険·······················································································································245
D-2．猫用爪とぎ·······················································································································251
D-3．ペット用脱臭機················································································································255
D-4．糞処理袋···························································································································259

＜発刊日＞2024年3月26日
＜頁数＞　263頁
＜価格＞書籍版（税抜150,000円）
書籍/PDF版セット（税抜180,000円）